It is safe to say that the real estate market has seen its ups and downs over the past few decades.
The industry has gone through a few crises (COVID-19 being the most recent), but it has always bounced back, stronger than before. Plus, due to recent advancements in technology, it’s easier to make home presentations available online and even easier to promote yourself using a wide range of channels.
The only problem is the competition! Since it is so easy to promote your ads online, everyone is doing it so it becomes harder and harder to stand out from the crowd. That’s why it’s important to come up with creative and original marketing strategies that will take your real estate business to the next level.
1. The standard approach
Website + blog + email marketing is the standard approach and it works wonderfully when you put your best efforts into it. A high-end website and a well-maintained blog are the recipe for success in
generate leads in real estate, provided you create value and position yourself as an authority in the territory.
But isn’t everyone doing the same thing?
That’s right, it’s a tried and true recipe and everyone knows how to set up a site and a blog. But not everyone knows how to make them work hard for their business! A website must be maintained and constantly updated to adapt to new standards.
For example, modern real estate websites offer video tours of the best listings. Plus, modern real estate blogs keep their audiences entertained and engaged with all kinds of valuable advice on properties and home improvement.
2. Use social media
It may seem like a futile endeavor, but when used correctly, social media gets results. You can start by creating pages on some of the more popular platforms (such as Instagram, Pinterest, or Facebook), but you should also consider paid ads and influencers.
Paid ads are quite effective if you know how to target the right audience, but you can achieve exceptional results by partnering with multiple influencers. Plus, it helps find local influencers, who can get the word out through different channels.
Additionally, you can use social media to collaborate with other real estate agents to provide your audience with versatility and a more diverse offering.
3. Use powerful visuals
People aren’t just looking to buy a house, they also want to move into a good neighborhood, with access to major sites, green spaces and amazing landscapes. Now, not all places are stunning, but every place has at least one or two amazing spots for stunning photos.
So, to spice things up and keep your audience engaged, share as many amazing photos of the surroundings as possible. It is also helpful to get a drone for aerial photos of the properties and the area.
Please note that it is important that these images are of high quality and artistic, so that people are in awe. After all, anyone can take a photo these days, so it’s not easy to stand out from the crowd. Therefore, if you are not used to taking professional photos, it is a good idea to hire someone who has the skills and the equipment (it is also more cost effective).
In summary, it’s important to stay in the line of sight of your customers and continue to engage the audience. However, you also need to be careful about the security of your channels, as many companies have gone bankrupt after a data breach.
To protect your data and the privacy of your customers, it is mandatory to use secure online channels and avoid so-called free platforms. If your customers and prospects don’t feel safe on your site or blog, they won’t come back!