If you haven’t heard of Alignable, you’re not alone. Although it’s been around since 2013, it was dropped from DreamGrow’s list of Best Social Media Websites for 2017. Buffer ignored him in his blog post. predictions for social media trends last november.
But Alignment’s mission based on local businesses (and around $ 3 million in funding in its first year alone) makes it a strong contender to become one of the best social networking platforms to date.
Why market your real estate agency on Alignable
Simply put, Alignable is the LinkedIn-slash-Facebook social networking platform that caters specifically to local businesses. Creators Eric Groves (former Executive Vice President of Constant Contact) and Venket Krishnamurthy created Alignable to connect local businesses with other businesses in their area, forging a sense of community while helping to forge alliances among property owners. ‘business.
While you decided a long time ago not to add another social media network to your strategy (there are already too many, right?), Alignable could be a valid exception if you know how to leverage. of its best features.
- Being a new player in the social media game, Alignable is not as saturated as the major social media sites, giving you a better chance of visibility.
- Real estate agencies can put their mark in front of a local audience.
- We alluded to that local is the next big thing in digital marketing.
- A first test conducted in Boston found that businesses saw their reach to local customers increase by 50%.
- It’s free.
Certainly this is something new to learn and yet another activity competing for your time. But Alignable has a lot of potential to change social media marketing as we know it and, as time has proven time and time again, Early adopters are usually the ones who see the greatest benefits.
4 steps for successful real estate marketing on Alignable
The platform isn’t as feature rich as Facebook or other top social sites, but consider that a good thing. You won’t waste time learning and testing countless features or exploding your marketing budget on paid ads. It’s simplicity at its best, making it easier for your content to impact your audience.
Here’s how you can get started:
Step 1: Sign up for your Alignable profile.
Alignable registration is quick and easy. Once you’re official, you can complete your profile details – the more complete your profile, the better.
Step 2: Introduce yourself.
Once you’re an official Alignable member, start connecting with other businesses in your area. Alignable can send you emails recommending connections, or you can search for them yourself. Start with the people you already know. Message them, add them to your network, and check their connections to create your network.
Step 3: Promote your services.
Promoting your real estate agency’s services on Alignable only costs time. You can click the “Promote by Company” link on your member dashboard to talk about open houses, upcoming events, current rental promotions, or anything else of interest.
Step 4: Contribute to Main Street Insights.
This blog follows the same lines as HubSpot or Buffer in its educational content offering. Line-up members can ask questions or answer questions from other members. It’s a great place to present your content and your own expertise to a local business-oriented audience.
One last thought
While the focus here is on B2B connections, it’s worth mentioning that the business owners who network here are consumers as well. If your business caters to local public consumers, don’t immediately shy away from the idea of marketing your real estate agency on Alignable. At the very least, it’s a sure-fire way to make an impression on your viewers and put your brand in front of potential prospects, even if they’re not in ‘buyer’s mode’.