Creating your 2022 business plan is crucial to the success of the New Year, and it is imperative to consider your vision, goals, and growth strategies for any solid plan. Follow these five tips to end this year well ahead of the next.
As the end of 2021 approaches, it is important for real estate agents and brokers to start planning and strategizing for the new year ahead. Writing a solid, achievable business plan is essential to ensuring that your goals are met, your real estate relationships flourish, and your business continues to grow year after year.
Here are five tips for developing a solid business plan that will guide you and your team through 2022.
1. Develop a mission statement
Start planning for the coming year by brainstorming your team’s mission statement. Ask yourself and your team what you want to accomplish, what new milestones you want to achieve, and what kind of growth you want to see.
Your responses will allow you to identify your team’s collective vision for the year and focus on a mission statement that aligns with that vision.
2. Set goals
Setting micro and macro goals is an essential part of developing your business plan. Just like with your mission statement, think about what you want to accomplish daily, weekly, monthly, and quarterly.
Once you’ve identified the goals you would like to achieve throughout the year, focus on the most important part of this exercise: identifying ways to achieve those goals.
Do it by writing in detail every step you take and whatever method you use to make each goal a reality. It could be door-to-door to gain new business, sell a certain number of homes per quarter, or make 12 calls per day to potential customers.
Whatever your goals, you need to make sure that you focus on an effective course of action that will get you straight to the finish line.
3. Dream big, but be realistic
It’s important to dream big, huge even, especially when starting your business. Setting ambitious short and long term goals will ultimately help inspire you and your restlessness.
However, it’s also important to stay realistic and move forward at a pace that works for you. Your business will grow over time and evolve organically, so don’t set yourself up for failure by trying to get ahead of your competition.
4. Hire a business coach
Many agents hire a business coach to organize themselves for the coming year. This can be a great option if you need advice on how to properly set goals and structure your business.
A coach can help you stay focused, provide invaluable help, and offer helpful advice as you start planning for a New Year. A coach can also help you take full advantage of networking and growth opportunities while defining the best ways to navigate the rough waters that these new opportunities may bring you.
5. Make upgrades
Seeking new ways to improve and elevate your business is essential, and the start of the New Year is a great time to evaluate your services and identify opportunities to improve your offerings where possible.
It may sound like an upgrade to a more advanced CRM system or an investment in improved social media monitoring tools. Trying new attention-grabbing techniques by listing videos is another option.
Keep your technology up to date without reducing your customer service. Always remember that improving the customer experience will always set you apart and technology should be used to improve your presence, not to replace it. Keeping this in mind will allow you to present even more value to existing customers and prospects in the new year.
When creating your 2022 business plan, it is imperative to take into account your vision, goals and growth strategies. From crafting an inspiring mission statement and writing tangible ways to achieve your goals, to hiring a business coach and upgrading your tech arsenal, the steps to take a productive and successful new year is within reach, and 2022 is yours.
David Parnes is a director at The Agency in Los Angeles. Connect with him on Instagram. James Harris is a director at The Agency in Los Angeles. Connect with him on Instagram.