Real estate business

Boost your real estate business with Facebook groups

As an agent, you need to be able to keep up with the latest social media trends. It can be difficult, but it’s an essential part of your job. Recently, Facebook announced some changes to how their content would be prioritized and shared, promoting content and boosting engagement in groups.

Managing Facebook groups can be fun, but you have to get members into the group and get the content out there. Now is the time to tackle Facebook groups and start integrating them into your strategy as a real estate agent.

Why Should You Use Facebook Groups
With the recent changes announced by Facebook, groups will be highlighted in users’ News Feeds. This means that content from user groups will take precedence over content from the regular pages they follow. As an agent, you have a great opportunity to create a group that focuses on your area and helps you engage with your Facebook followers, establishing you as the local real estate expert.

What is a Facebook group?
A Facebook group is exactly what its name suggests: a group that is on Facebook. In a Facebook group, you can create content for a specific audience. Depending on your goals, this audience might be a group of local residents, other realtors, or DIYers. There are endless possibilities for what you can do in your Facebook group.

Different groups to create
Facebook groups can be great for many different reasons. Before creating a group, try to think about your purpose so that you can target the audience you are trying to include in the group. To get started, we have some suggested groups you can create:

Specific neighborhoods: A neighborhood-focused group could be a great starting point. As mentioned earlier, think about the audience you want to target. Invite former customers who live in the neighborhood to join the group and ask them to share this group with their neighbors. Then, start the conversation by asking members to recommend their favorite places in town.

Buy, sell, trade: You can also create a group for buying, selling or exchanging goods, otherwise known as a BST group. A group like this can help create a sense of community, especially if members regularly engage with the group. You also have the option for Group members to organize a group or neighborhood sale.

There are endless opportunities for engagement and exposure for you when you create a Facebook group. Even though Facebook is still a great way for you to reach new customers, it can take a long time to nurture social media and build groups with a targeted audience. Social media can be a difficult part of your real estate business to manage, but can help! We have a team of social media experts who can help you find and engage with your audience. Learn more about Social Fuel at

Patty McNease is vice president of brand marketing for For more information, please visit

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