Social networks are an integral part of modern life. Almost everyone has at least one social media account, and many of us have more than one. This makes social media platforms ideal for marketing your real estate agency to potential clients, but only if you do it right. Here are some ways you can find social media trends for your real estate agency in an effective way.
If there’s one thing that’s true about social media, it’s that it works at breakneck speed. It’s a chaotic and fast-paced environment, and new social media platforms seem to pop up almost daily. Enough to make your head spin when trying to design a social media marketing campaign for your real estate agency!
The truth is, you shouldn’t feel like you have to be on every platform in the sun, and you shouldn’t be posting all the time, either. You’re already busy enough without having to maintain engagement on ten different social media accounts! Therefore, it is beneficial to take measures to specifically not spread out too thin. Instead, choose the bigger and more attractive platforms instead.
Networks like Instagram, Twitter, and Facebook will be your best bet under these circumstances, as they have the highest market penetration across several different demographics. Choosing the big three means you can focus your social media activity much more consistently, increasing the chances of targeting and reaching the leads you need to grow your business.
At one point, the secret recipe for success for any type of business consisted of three things: location, location, and location. With the advent of social media, that brick and mortar thinking has eroded dramatically. That’s not to say that using social media to target the neighborhoods where you do most of your business isn’t unwarranted – but today the most recent and effective recipe for success is positive engagement. on your social media posts.
Engaging your audience is a varied subject, and a comprehensive guide is well beyond our reach today. But even so, the importance of ensuring that you post engaging content to your social media channels consistently cannot be ignored. In this case, some of the most popular content today is in the form of video. That doesn’t mean that static images aren’t useful – they are – just not as useful as full video.
The current growing trend on social media is for short video. Platforms like TikTok are incredibly popular, so much so that other social media giants have emulated the functionality through features like YouTube Shorts or Facebook Reels. How short is it? TikTok limits users to videos to three minutes, but it’s extremely rare for these videos to last that long. Stick to a minute or less.
If there’s one thing social media users can detect from a mile away, it’s whether or not you’re authentic with the content you post. That’s going to double for how businesses are rated – if you don’t seem trustworthy, social media users are less likely to do business with you. When it comes to decisions like buying or selling a home, it’s doubly true: people want to trust their real estate agents with such an important event.
Forging strong personal bonds with potential clients therefore becomes an important element in gaining this trust. People tend to respond to other people and not just businesses, which means you can safely rely on the people side of your real estate agency to show individuals that there are people behind the deal. mast.
A good way to do this is to add appropriate information about your employees and staff, such as what they do for the agency, the types of things they like to do when they are not at work. or any other element that makes them accessible. You can support this by including behind-the-scenes glimpses of your office and staff through videos and images. It doesn’t always have to be geared towards buying and selling homes; if one of your employees has a beautiful singing voice, for example, a little karaoke party clip can work wonders!
Finally, nothing succeeds like success – and social media viewers love success stories. Taking the time to showcase your expertise as a real estate agency will go a long way in ensuring that your social media marketing has as much of an impact as you want it to be, especially if you keep the guidelines above that we have in mind. already discussed.
Does your agency excel in staging properties for open days or guided tours? Show before-and-after photos or videos that demonstrate your prowess. Do you have good links with the community? Showcase the best parts of the neighborhood and why a buyer would want to move there. Do you have any great advice for sellers looking to maximize their chances of closing? Share your expert advice in a fun and educational way.
Most importantly, make sure you present yourself and your entire agency as confident in your abilities. It is this confidence that can inspire potential clients to contact you in many situations, so be at your best, genuine, and confident every time you show off your expertise and how it has led to your success as a real estate agent.
Embracing social media trends can get you major attention from potential clients, which can be a serious boon for your real estate agency. However, be sure to stay on top of the trending types of content on the major social media outlets of the day. This will help you adjust your marketing strategies as conditions inevitably change. This way, you can more easily stay consistent with the content you post and reap the rewards you so deserve!