As one of the fastest growing social media platforms in the world, Instagram has become a vital place for businesses across industries to focus their marketing efforts. Brands can make their voices heard and tell a story in a visual, interactive and engaging way, while connecting with their target audience.
In the real estate world, Instagram is a tool that every agent and broker should have in their marketing arsenal. With over 500 million daily Instagram users, this platform can quickly become a gold mine for generating leads and growing your brand.
Whether you already have an Instagram account for your real estate business or are planning to create one to add to your current social media marketing strategy, here are some helpful tips to help you maximize this platform.
Know your audience
One of the most important parts of any marketing strategy is knowing who your audience is and the content they’re looking to consume from you. Instagram Insights helps you understand your followers, providing data related to your content, your activity, and how your audience is reacting to your brand.
Find out when they interact with your content the most, who likes and saves your content, and even stats on your individual posts, including who clicked on your profile. Not only will this allow you to display specific demographics to an audience, it can also help you determine how and when to tailor your content for that platform. After all, you want to give your audience content that will keep them coming back for more.
Bonus tip! Be sure to set up or upgrade to a “Creator” or “Business” account to take advantage of Instagram Insights.
Share educational content
The work of a real estate agent does not simply begin or end with a transaction. In fact, it takes more than just knowing your market and a good ad description to build a successful business. Yes, you are there to help buyers and sellers buy and sell homes, but you must strive to become a resource your audience can count on.
You do not know where to start ? Check out RISMedia’s ACESocial, a service that delivers real estate and consumer lifestyle content directly into your social sphere, helping you stay on top of the list. The new Instagram feature allows agents to post videos, infographics, and even links to articles specially designed to showcase your expertise. This feature is free for Executive and Premium accounts.
By sharing educational content, you are providing another wealth of services not only to your current clients, but also to a larger audience filled with potential clients. This is especially true for agents who focus on a specific niche, such as luxury properties, home staging, or home improvement. When you can share valuable and educational information on a specific topic, location, or other industry niche, you will stand out and quickly become a go-to source.
Engage and entertain
Like any other social media platform, you are there to connect with prospects and prospects. But without conversation, you don’t stand a chance. Staying engaged on Instagram can take many forms, from responding to comments and sending direct messages to hosting Instagram Live Q&A sessions.
Stories and IGTV provide real estate agents with the ability to share videos, such as virtual tours, home buying tips, and other educational content. These features also allow for face-to-face conversations, which are a great way to build trust and maintain your reputation as a convenient resource. You can also use stories to host surveys, giving your audience the opportunity to interact with your profile while showing your interest in what these potential customers want from an agent.
Because Instagram is a very visual app, you also want to make sure that what you post on your Stories, IGTV, and the photos and videos you post are eye-catching and entertaining. Of course, you want your audience to know what you’re doing and come to you for your services, but you also don’t want to bombard them with boring sales pitches.
Showcase your business
You’re on Instagram to sell yourself and your services, as well as making connections that have the potential to turn into dollars. Use this platform to showcase your business, whether it’s your last listing, a visit to a house for sale, or even a link to your website where prospects can learn more. about you and your business.
You can add links to your Instagram bio with special tools, like LinkTr.ee, to guide prospects to your website, lists, market and community information, or even other social platforms. Be sure to let your followers know that these links exist via captions on posts, stories, or direct messages.
To promote the ads, choose a few of your best eye-catching ad photos to post. Add information from your listing description and be sure to include any unique or “salable” features of the home, such as an updated kitchen, large backyard, or swimming pool. Take it a step further and host live virtual tours on IGTV or pre-record them to share later in your stories. This will give your audience a chance to view the house in a relaxed and fun way. Live, you can also answer questions in real time, increasing your engagement.
Be genuine and authentic
When you constantly brag about your business and service, you can come across as dishonest. At the end of the day, you are human, and that’s what your audience, especially the Instagram demographic, wants to see. As you develop your content strategy, be sure to share relevant and personal stories, such as customer highlights, things happening in your community, and even a few personal selfies or triumphs. Make sure to keep it professional, but don’t be afraid to have fun and show your personality!
If you are looking to join Instagram for your real estate business, or if you are looking to change your strategy to gain more leads and increase your engagement, these tips can help you maximize that platform and discover the full potential of one. most popular. social networks today. Don’t miss an opportunity to grow your business, increase your online engagement and gain more leads!
Paige Brown is the Content Editor for RISMedia. Send him your ideas for real estate news by e-mail at firstname.lastname@example.org.