SARASOTA – Real estate firm Michael Saunders & Co. has appointed Randall Graham as its new chief marketing officer.
Graham has more than 25 years of experience in traditional and digital media, according to a press release. He joins the Sarasota-based company after a 17-year tenure as vice president of marketing for The Ebby Halliday Companies, a 75-year-old real estate company based in Dallas. Ebby Halliday is one of the country’s largest brokers and another affiliate of the world’s leading real estate firms, Luxury Portfolio International and Mayfair International Realty, the statement said.
“Graham is a creative and strategic thinker with a passion for brand and culture,” Founder and CEO Michael Saunders said in the release. “Randall and I have known each other for many years through his extraordinary leadership in the industry and through serving together on luxury advisory boards. His comprehensive understanding of marketing with a passion to better serve our agents and their clients will continue the dynamic growth of Michael Saunders & Company.
At the head of MSC Marketing, Graham oversees a nine-person team of marketing strategists, copywriters and designers.
“I feel very fortunate to have worked for such strong female leaders in the real estate industry – Ebby Halliday for the past 17 years, and now for Michael Saunders,” Graham said in a statement. “Michael and I understand that good marketing comes from a passion for supporting our agents so they can better support their clients. After all these years of being peers and friends and being able to come up with ideas to move the industry forward, it’s going to be fun to be on the same team.
Prior to his career at Ebby Halliday, Graham was an entrepreneur. As vice president and founding partner of QuickSilver Interactive Group, he oversaw online, marketing and public relations activities for his clients and managed several residential, mortgage and commercial real estate accounts in Dallas, the statement said. He was also vice-president of a large public relations firm, during which time he moved to Toronto to open and manage his Canadian office.
Graham has established marketing and media relations in the United States and Australia, Canada, Denmark, Hong Kong and Russia.
Michael Saunders & Co. is a network of 24 real estate offices with nearly 700 agents and 200 support team members across the Gulf Coast region. The company offers a range of real estate services, including mortgage, title, insurance and relocation services, as well as a commercial real estate division. The company reported gross revenue of $ 77 million in 2019.