Newport Beach-based real estate investment and management firm, AllView Real Estate, has opened an office in Santa Monica to expand its presence in Los Angeles.
Company founder and CEO Daniel Gutierrez, a graduate of UCLA’s Anderson School of Management, said his experience there made him want to expand AllView’s business in Los Angeles.
Gutierrez founded the company in 2014 under the name Optum Real Estate Management before renaming it AllView in 2020.
The company originally only used internal capital and focused on multi-family and single-family dwellings. It also tapped a few other types of assets, such as healthcare outposts.
Coming out of the recession, Gutierrez said, the housing market was suffering. As a result, he was able to “buy a lot of assets around the west coast for a very low purchase price and was very successful with that.”
AllView then expanded to include outside capital and other types of assets. Last year, the company started acquiring hotel assets, particularly boutique hotels.
“I wanted to expand to outside capital and outside properties,” Gutierrez said.
There is “a huge opportunity” in the hospitality industry, according to Gutierrez.
“(We) are making a big effort and investing a lot of capital in it. You need a boutique experience in the hotel space, ”said Gutierrez, adding that experiences are important to travelers today.
Now, Gutierrez said, the business is focused on growing in Los Angeles.
“We are investing in this community, investing in the region and taking advantage of the opportunities in Los Angeles,” he said.
The company seeks to be a long-term player rather than a short-term investor.
Gutierrez said the decision to open an office in Santa Monica was made after spending a lot of time looking in LA. The Santa Monica office has three employees and the company is looking to add more.
“Santa Monica is the epicenter of a ton of businesses in LA,” he said. “It’s really representative of LA and our brand. “
AllView has been looking for its first acquisitions in LA for several years and is considering hotels and multi-family sites in the area.
For reprint and license requests for this article, CLICK HERE.