While networking and building relationships with real estate professionals is an important part of your marketing strategy, you shouldn’t forget the importance of making yourself known to your clients and potential clients.
To make sure they know who you are and what you do, be sure to implement the seven tips listed below in your real estate business. After all, the better known you are, the easier it will be to sell properties or find buyers and sellers for properties to sell or buy.
Create the best headline
Why put all the effort into creating killer content if you’re not going to have a headline that communicates the subject of your post? Make sure your headline is short, clear, and compelling. Avoid tricks like confusing headlines that contain information to get clicks – Google hates these. Think about what will appeal to your target audience and look for what they want in a property.
Successful business people know that personal branding and corporate branding go hand in hand. If you want your business to stand out, you need to make sure everyone knows who you are and what you do. Help your customers and potential partners easily find information about you online with a clear and concise LinkedIn profile.
Do search engine optimization (SEO) for Google rankings
Search engine optimization (SEO) is simply a process that allows you to increase your search rankings in Google and other popular search engines. It takes into account many factors like keyword usage, meta tags, image alt tags, site structure, etc. SEO can be difficult to manage because it requires a lot of time and a complete understanding of how search engines work.
Many real estate agents start their websites but make no effort to rank well on Google. This can be a big reason why they are struggling to generate traffic. If link building isn’t already part of your marketing strategy, then now is a good time to put one into action. You can start by learning about proper link building techniques and making sure your content includes keywords related to what you are offering.
Have memorable contact information
It’s a great idea to have your contact details on all of your marketing materials and advertisements. When customers look at your products or read information about your services, they should know how to contact you. Having a unique number is essential – they’ll likely call it quickly if they remember it. It helps your business grow organically. You don’t have to worry about spending money on advertising when customers reach out to you!
Use the best images
Always use professional looking images on your website and marketing materials. They can be a big factor in selling your home, so be sure to use photos that show all of its best features. The higher the quality of your photograph, the better it will be for potential buyers to imagine themselves living in your home.
Remember to design your house to sell it. What you might think looks great in a finished product may not work as well when trying to figure out how much space is available. The best homes are designed with an eye for simple, clean lines that highlight features and include lots of natural light.
Also choose a theme. Feel free to change the colors or decorate the details of each room, like the sheets, curtains and even pillow cases. Choose pieces that can completely unify spaces. Suppose the property you are selling has a patio. You can even add outdoor cushion covers for your patio furniture. This way they have the same patterns and the pieces look more cohesive.
Post videos to YouTube
Create and post videos on YouTube to create an audience interested in your expertise and help your business grow. For example, if you’re a real estate agent, you can post how-to videos on renovations or decorating tips.
Before creating each video, be sure to check out what’s already on YouTube; some topics are super competitive and saturated with information. Be strategic in your approach by thinking of what unique you can offer.
Call people back
You do not need to leave a voicemail message when you can call someone back and speak to them directly. Most don’t follow enough in their lives, and while you can get by in other areas, you can’t afford to let it slip into sales. Make sure you do three follow-ups per day, every day, two at home and one at work. You’ll be surprised how much better things go when you set aside a few minutes each day to reach out to people.
Being a successful real estate agent is doing a great job, earning the trust and referrals of your clients, and getting more business. It’s never just about making sales. Don’t be afraid to spend money on advertising, but don’t do it because you have to, do it because you want to. And take pride in knowing that your marketing efforts will help you gain new customers and increase sales.